ISA BEEFMASTERS HOSTS LARGEST ONE BRAND BULL SALE

Each October, ISA Beefmasters hosts the largest single-brand Beefmaster bull sale, now into its fourth generation by the pioneering Beefmaster breed founder Tom Lasater family. Held annually for over 60 years on the first Saturday of October, this event features about 125 elite L Bar Beefmaster bulls, representing the top 33% of weaned bull calves. Don’t miss your opportunity to purchase the best bulls produced by ISA Beefmasters! Buyers from across the U.S., Mexico, and South America attend this renowned international event. To learn more about our BULLS and our L Bar cattle program click HERE.

SELECTING YOUR BULLS AT THE SALE

The ISA Beefmaster sale format is designed to be the most user-friendly in the industry. We offer bulls in two age groups—coming twos and two-year-old bulls—arranged in descending order of quality. Bulls are penned and cataloged in sale order, allowing buyers to target sections of the sale corresponding to their budget without flipping through the catalog. We handpick the first 45 bulls as suitable for registered cattle herds.

As the sale progresses, prices decrease, enabling volume buyers to “average down” throughout the event. With excellent quality bulls available from start to finish, buyers can simply exclude those that don’t meet their needs and use their target average price to determine their purchases. Avoid common mistakes by starting to buy early in the sale and selecting enough bulls to choose from. Always review the bulls from the bottom up to make informed decisions.

ISA BEEFMASTERS – FOUNDING FATHERS OF THE BEEFMASTER BREED

Tom Lasater, a cattle rancher from eastern Colorado, developed the Beefmaster breed in the early 1930s in South Texas. His goal was to create a more productive cattle breed capable of generating income during tough economic times. Lasater systematically crossed Hereford and Shorthorn cows with Brahman bulls, although the exact mix remains unknown. The Beefmaster breed is named for its ability to thrive in the harsh brush country of South Texas.

Beefmaster cattle, the first American composite breed, were officially recognized by the USDA in 1954. Today, Beefmaster Breeders United stands as the fifth-largest breed registry in the United States. Beefmasters are composed of approximately one-half Bos Taurus (Hereford and Shorthorn) and one-half Bos Indicus (Nelore from Brazil, Gir, and Guzerat from India). Since closing his herd in 1937, Lasater introduced no outside genetics into the Foundation Herd. Over the past 85 years, intense selection for economically important traits has created a homozygous beef breed with the explosive growth potential of a hybrid.